Product Overview
Perfect Trial Size for New Customer Acquisition - SCA Score 83.75
Introduce more customers to the exceptional quality of Spirit of Brazil with our convenient 8-ounce retail case. These smaller bags are perfect for customers wanting to try premium Brazilian coffee without committing to larger quantities, making them ideal for building your customer base.
Case Contents
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Quantity: 6 bags per case
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Bag Size: 8 oz (227g) each
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Total Weight: 3 pounds (48 oz) of coffee per case
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SCA Score: 83.75 (Specialty Grade)
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Packaging: Compact retail bags with full CBC Roasters branding
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Freshness: One-way valve ensures optimal freshness
Strategic Benefits
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Lower Entry Point: Smaller size reduces customer purchase hesitation
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Trial Friendly: Perfect for customers exploring new origins
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Gift Market: Ideal size for gift sets and sampling programs
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Inventory Efficiency: Faster turnover reduces waste and ensures freshness
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Upsell Opportunity: Gateway to larger bag purchases
Market Applications
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Sampling Programs: Introduce customers to Brazilian single origins
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Gift Baskets: Perfect component for curated coffee collections
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Corporate Gifts: Professional size for business gifting
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Subscription Boxes: Ideal for coffee exploration subscriptions
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Event Sales: Convenient size for farmers markets and pop-ups
Customer Conversion Strategy
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Quality First Impression: Specialty grade ensures positive initial experience
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Educational Opportunity: Smaller commitment allows for detailed customer education
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Brand Building: Creates loyal customers who graduate to larger sizes
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Word of Mouth: Perfect size for sharing and recommendations
Pricing Strategy
While per-ounce cost is higher than bulk options, the 8 oz size allows for premium pricing that reflects the convenience and trial-friendly nature of the product. Customers pay for the flexibility and reduced commitment.
Excellent for businesses focused on customer acquisition, specialty retailers, and locations with high foot traffic where impulse purchases are common.
